2. Target Market

Educated and Professional

  • Educated Professionals

  • White Collar Managers

  • Blue Collar “Lions”

  • Multilingual Sophistics

$500,000 and Above

  • Those earning $500k/year have much to gain by selecting a broker who takes care of everything.

  • Insensitive to pricing, more so than super high earners

  • Under 50 so they will be buying their biggest house

  • ** Special note: California’s who are moving to the area.

General Demographics

  • 35-50 year olds w 1-2 children at home

  • People you meet in Church, the market, and in your community